A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

These facts might naturally lead you to think that colors are subjective. That, unlike features such as length and temperature, colors are not objective features. Either nothing has a true color, or ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Sky blue isn't a new color for Apple. It's the featured shade of the current M4 MacBook Air, a shimmer of cerulean so subtle ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.