The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The "dopamine decor" trend was supposed to make my space happy and colorful. Now, I hate it after a few months and regret how ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

But now, for the first time, scientists say they’ve broken out of that familiar spectrum and into a new world of color. In a paper published on Friday in Science Advances, researchers detail how ...

A new study investigates if everyone perceives colours the same way. University of Tokyo and Monash University researchers are using a novel method. This method maps colour experiences between ...

"That shade of green was like my color for so long. I loved it so much. Hair, nails, clothes. It was such a magical period for me, and it was so intense. I felt like I was becoming who I am." ...

You'll note that none of those is purple. Bup bup bup — no, violet is actually a completely different color, scientifically speaking. Like all other colors in the spectrum (and hence in the ...

Everyone can have their favorite color, for studying, memorizing or dressing. However, experts have detected that there are some colors that have certain qualities that favor memorization.

Tired of streaky coloring and muddy blends? In this video, I show you how to actually color like a pro using alcohol markers ...

In brief: A team of researchers in the US claim to have unlocked a color that no human has ever seen before, and they did it using lasers. Not everyone, however, is convinced of the achievement or ...