Walmart and Costco have touted that they are appealing to a more affluent shopper. Walmart has steadily been growing its appeal to higher earners for years.

A TikTokker named Chayd posted a video on the social media platform and told viewers that she believes the bettergoods and Great Value brands sold at Walmart stores are one and the same. She said, “Y’all know bettergoods is a Walmart brand right?