The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but ...

New York City is a hub for innovation, especially when it comes to Software-as-a-Service (SaaS) companies. These ...

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

I’ve been writing and editing technology articles for more than seven years, most recently as part of PCMag's software team. I am responsible for content in the AI, financial, graphic design, ...

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Caroline Banton has 6+ years of experience as a writer of business and finance articles. She also writes biographies for Story Terrace. Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Customer Relationship Management (CRM) tools, long used by sales and account teams to track relationships, automate follow-ups, and centralize communication, are becoming a growing point of tension in ...

The Wall Street Journal's Management Top 250 ranking, developed by the Drucker Institute, measures corporate management effectiveness by examining performance in five areas: customer satisfaction, ...

Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult Brand by Kimberly Smith Customer Relationships Coconut Bliss's grassroots, customer-focused efforts have enabled the company to ...