With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

One such evolution has been the transition from Data Management Platforms (DMPs) to Customer Data Platforms (CDPs), reflecting a paradigm shift in how businesses understand and utilize data.

The explosion of data seen across all industries means that organisations now have more data on their customers than ever before. This data comes from both traditional data sources (e.g. CRM, call ...