Blue, green, hazel—no matter what color your eyes are, you can make them sparkle with the right eye shadow. Dae Sik Son, celebrity makeup artist and co-founder of Korean beauty brand Son & Park ...

From clockwise, left: Wet n Wild Color Icon Au Naturel Eye Shadow Palette in Bare Necessities, $7, wetnwildbeauty.com; Flower Beauty Shimmer & Shade Eyeshadow Palette in Golden Natural, $16 ...

Based on the 1973 book Color Me Beautiful by Carole Jackson, seasonal color analysis is essentially a way to determine which colors look best on you based on your skin, eye, and hair color—and ...

Consider the beautiful dark navy eyeshadow in Revlon’s Gorgeous eyeshadow quad. The palette has four shades in a mix of matte and pretty, shimmery finishes that you can totally play around with.