A new study reveals how the brain can make decisions based not only on direct experiences, but also on indirect associations ...

Our brain makes decisions based on direct associations between stimuli in our environment, but it often also does so based on ...

Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they ...

For years, subscription businesses relied on a simple growth engine: Spend heavily on direct-to-consumer (DTC) acquisition and watch the subscriber base grow. The model worked well — until it didn’t.