Physicians perceived improved communication and education but also thought that direct-to-consumer advertising (DTCA) ... 7 Aug 2007 | Journal of Consumer Marketing, Vol. 24, No. 5.

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

A legislative ban on pharma ads, a tool for companies to amplify messaging on drugs, including for precision medicines, is sure to face legal challenges, experts say.

This challenge has intensified with shifting privacy regulations, rising customer acquisition costs, and evolving consumer ...

NIKE Direct, the company's direct-to-consumer business, saw revenue plunge by 14% year over year, largely due to a 26% drop in digital sales. Wholesale revenue was down 9%, and Converse revenue ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

State of Direct Mail report reveals Gen Z and Millennials are embracing physical mail as a trusted, high-impact marketing ...

Key vendors like Nike and Adidas are reducing their dependence on wholesale distributors by investing in their own e-commerce stores. This could hit Topsports' sales. Having no intellectual property ...

Furthermore, Anna Wintour’s formidable persona is widely believed to have inspired Meryl Streep’s character, Miranda Priestly ...

HONG KONG SAR - Media OutReach Newswire - 26 June 2025 - HONMA Golf Limited ("HONMA"; together with its subsidiaries, the "Group"; HKEx stock code: 6858), one of the world's most prestigious golf ...

The sportswear brand said Thursday it expects sales in its fiscal first quarter to drop at a rate in the mid-single digits from a year ago, moderating from a 12% decline in the fourth quarter.

Worried about how much of your data is being collected? Most manufacturers will collect at least some form of your data. Here ...