Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Gordon Huseth Named National Sales Director; Ariel Gianni Appointed Director of Social Media and Brand Ambassadors Los ...

Proponents say direct-to-consumer sales by drugmakers cut out intermediaries that add needlessly to prices. Detractors see ...

Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Walt Disney Co.'s stock has been upgraded to buy from hold by Jefferies, which cited positive performances from the entertainment giant's cruise business, theme parks, streaming and movies for its new ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

According to Finances Online, a business research company, about 97% of people primarily learn about businesses online.

As customer acquisition becomes more expensive across every platform, direct-to-consumer (DTC) brands must think beyond ...

IAPP Westin Research Fellow, C. Kibby explores how state attorneys general have enacted state privacy laws and lessons that ...

Discover why banks despise mortgage brokers and how using one could save you thousands on your home loan. Industry secrets ...

“What other marketing teams are doing ... Maria Louise, a New York City-based direct-to-consumer jewelry company. For CMOs wanting to up their AI game, Nick Panayi advises using different models for ...

A legislative ban on pharma ads, a tool for companies to amplify messaging on drugs, including for precision medicines, is sure to face legal challenges, experts say.