Korea JoongAng Daily on MSN

'Fighting!': BTS's RM, V, aespa's Karina, other K-pop acts wish students luck for CSAT

Stars cheered on Korea's students taking the 2026 College Scholastic Ability Test (CSAT) — also known as suneung — college ...
Marketing Dive

How McDonald’s turned K-pop fandom into a mass-market cultural play

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...