Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of the ...

FUBU visually drove Black culture by conveying a powerful cultural message with their highly influential clothing line. Now, the iconic brand is aiming to shift the way we see ourselves in an entirely ...

Atlanta Fashion Week 2024 is set to be a landmark event, especially with the iconic brand For Us By Us (FUBU) making a grand appearance. Founded in 1992 by J. Alexander Martin, Daymond John, Keith ...

There is a short list of fashion companies that have achieved 30 years in business, and an even shorter list that can chronicle the impact on culture they’ve had in that span of time quite like Fubu ...

LOS ANGELES, March 17, 2022 /PRNewswire/ -- Global retailer, Forever 21 announced its partnership with legendary streetwear brand, FUBU for an exclusive co-branded collection, now available on ...

When Antoine Grégory was younger, he owned a red, white, and blue ombre FUBU tracksuit that he wore all the time. Back then he didn’t know that the brand’s name, which stands for “For Us, By Us,” ...

EXCLUSIVE: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand. The Fubu (For Us By Us) series will chronicle the ...

The men behind the For Us By Us brand will be making an appearance in Georgia during Atlanta Fashion Week (ATLFW) 2024.

More than 30 years ago, Keith C. Perrin Jr. joined with Daymond John, J. Alexander Martin and Carl Brown to launch what would become the foundational urban fashion brand FUBU, leaving an indelible ...

TMZ caught up with John on Tuesday, shortly after news about the show was revealed, and he expressed that the project isn't permitted. "You know, I saw that this morning too and it was news to me," he ...