There were 347 tropical cyclone forecasts made by the NHC in 2024 and the mean track errors at every forecast interval broke ...

Moreover, satisfied clients are more likely to refer new clients, resulting in organic sales funnel growth. Seizing Talent Opportunities Economic downturns can result in layoffs and voluntary ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

The funnel of trust. Citizens’ knowledge of personal data and how it is used online will only increase. The role of media in this discovery process is paramount, and already many media brands’ ...

In a world so swamped with jargon and technobabble it’s no wonder the simple concept of the funnel is one which we jump on so readily. It makes so much instinctive sense. In a world full of volatility ...

The obvious choice, it seems, for many marketers (or more likely, CFOs) is to send the brand media budget to the chopping block. There are a couple reasons for this: 1. Compared with the ease of ...

That means conducting full-funnel assessments to identify hidden inefficiencies, ... In times of economic uncertainty, it’s time to run a full audit: • Which platforms are mission-critical?

As tariff talk rattles the global economy, marketers face fresh pressure to do more with less. But uncertainty doesn’t have to mean instability. Analytic Partners’ Maggie Merklin reveals how ...

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some ...

Supporting bottom-of-funnel (BOF) performance with top-of-funnel (TOF) activity is another significant unlock. Brands that pair Search and PMAX with ~50% of their budgets in YouTube, Demand Gen and ...