The "GEICO" logo centers the screen during the entire spot. It's not gratuitous, though, it's actually as important as the actors because it telegraphs that what we're seeing is an "ad." ...

For GEICO, known for its comedic brand voice and iconic characters like the affable gecko, transitioning into extended storytelling is a natural evolution.

MOORESVILLE, N.C. — Germain Racing’s 10-year relationship with GEICO kicked off in 2008 and the Mooresville, N.C.-based team is proud to announce that the GEICO logo and legendary Gecko will ...