Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category.

Kendrick Lamar, who is on record as a big runner, narrates a new Gatorade ad that premiered today. Set to his GNX track “peekaboo,” it features a familiar montage of superstar athletes across ...

He also had offers from Wisconsin and Minnesota. Groves was the Minnesota Gatorade player of the year after averaging 34.1 points, 8.5 rebounds, six assists and three steals this season.

The iconic Gatorade shower from the Philadelphia Eagles’ Super Bowl 59 victory is getting new life in Gatorade’s biggest celebrity marketing campaign ever. The memorable moment will be ...

On Saturday, Nolan Groves - the Gatorade Player of the Year from the state of Minnesota - committed to Texas Tech, becoming the only commit in the class so far. The 6-5, 200-pound guard had ...

“AGTG🙏🏾3x…” He captioned the post. Koa Peat flaunts his 3x Gatorade POY awards ahead as the Arizona Wildcats signee prepares to join Bryce James in college. (Image via Instagram @ ...

In a major Gatorade campaign that dropped on Friday, the brand teamed with Kendrick Lamar for a new "Lose More. Win More" spot under its "Is It In You?" platform, featuring WNBA star Caitlin Clark.

A woman has died after sliding nearly 200 metres down an icy slope on a North Vancouver mountain Saturday morning. North Shore Rescue received a call 8:24 a.m. Saturday about a hiker who had ...

On Friday, April 18, Kendrick Lamar became the first musician to feature in a commercial advertisement for Gatorade. The Not Like Us hitmaker starred in the brand's 'Lose More. Win More.' ...

DLC 1 was released in Sparking Zero at the end of January, and its characters quickly rose to the top of ranked play. Beast Gohan and Orange Piccolo are foes to fear, and let's not forget about ...