Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand the differences between the two companies. Whereas Google’s goofy logo ...

SAN FRANCISCO (AP) - Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features ...

The iconic four colors and "Google" over a white background remains unchanged, but the font is ... slightly more modern design -- one that also evokes the company's new Alphabet logo -- but it ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Google has revealed a simplified new logo, a month after the tech giant announced a company-wide restructure with the launch of umbrella brand Alphabet. Unveiled today, the design retains that ...

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of ...