Search engine leader Google is buying privately held DoubleClick, a top digital marketing services firm, for $3.1 billion in cash, the companies said Friday afternoon.

The Federal Trade Commission is likely to approve the proposed $3.1 billion merger of Google and DoubleClick today or tomorrow, according to two sources familiar with the agency's review of the deal.

Google paid $3.1 billion in hard cash for DoubleClick in a deal that could transform online advertising. At the very least, Google gets an entry into the display ad market--one of its weaknesses ...

Google Inc.'s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that's fueled by ...

Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will, in turn, provide a better experience for our users.

Google is buying DoubleClick from private equity firm Hellman & Friedman, which bought DoubleClick in 2005 for $1.1 billion in a deal that took the company private.

Google's acquisition of DoubleClick in 2007 is a classic example of why a growing number of antitrust experts say lawmakers need to broadly rethink how mergers are regulated when the buyer is a ...

After getting approval from the European Union for its DoubleClick acquisition Tuesday, Google promptly closed the deal and said it is eager to absorb the digital marketing company’s technology ...

Google, for example, was giving away software tools that DoubleClick had charged for. To diversify, DoubleClick created an ad exchange, or marketplace, as a new business and a buffering source of ...

Antitrust experts predict that Google Inc.'s purchase of advertising company DoubleClick for $3.1 billion will be approved by U.S. regulators despite vehement opposition from competitors Microsoft ...