You don’t need to reinvent the wheel every time you need research participants. One of the richest sources of interviewees is your own CRM. It holds customers, warm leads and even lapsed prospects who ...

Businesses in highly regulated industries—like healthcare, finance or legal services—often face heightened consumer ...

Take the next step in your small business journey with a plan for growth.

Advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context.

The firm expects the effective tariff rate to fall between 10% to 20% when Trump's trade war is all said and done.

Skechers U.S.A., the shoe and apparel company, pulled its financial forecasts for the year due to "macroeconomic uncertainty ...

Wolfe Research upgraded Spotify (SPOT) to Outperform from Peer Perform with a $660 price target ... TheFly – the ultimate source for real-time, market-moving breaking financial news.

Terry ManteYou’ve collected customer feedback, watched buying patterns, run a few surveys, and maybe even tried mystery shopping. Great. But now what?Market research isn’t valuable just because it ...

Entertainment Marketing Summit will gather major industry leaders to offer lessons about box office wins and losses.

The most exciting of these is market research, the processes by which firms gather data and generate insights about customers and competitors. Explore HBR HBR Store About HBR Manage My Account ...

Every now and then, a Silicon Valley startup launches with such an “absurdly” described mission that it’s difficult to ...