Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

In a demographically diverse sample of healthy people, Cornell researchers found dramatic changes over the human lifespan in ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The new jaw-dropping color was found after creating an extensive test with five humans as subjects, making them the first ...

Five individuals participated in the experiment, which involved shooting pulses of visible-wavelength laser light directly ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.