"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

The colour was identified as part of research done at the University of California (UC), Berkeley in the United States and ...

The lab experiments expanded the perception of the eyes and enabled them to see hues that could not be recreated in reality ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

The news comes just as two national laboratories that did testing for rare forms of hepatitis and drug-resistant sexually transmitted diseases were forced to close following government cuts.

From soft actuators that mimic real muscle to DNA drives that can store petabytes in a sugar cube, humanity is engineering ...