"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

The colour was identified as part of research done at the University of California (UC), Berkeley in the United States and ...

The lab experiments expanded the perception of the eyes and enabled them to see hues that could not be recreated in reality ...

Artificial intelligence could offer a tempting way to keep labs going amid Trump cuts, but scientists say there are limits to ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Tracking the movements of the human eye with high accuracy, however ... postdoctoral researcher in Willomitzer's lab and the study's first author. "This is critical, for instance, to enable ...

The scientists also identified the same cells in lab-grown models of the human retina — and when they tried transplanting those models into mice with a common eye disorder, it restored the ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...