With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

Starting a business involves much more than coming up with a great idea. You’ll need to understand marketing, financing, ...

In sports, the difference between good and great often comes down to the quality of advice you receive along the way. This ...

The difference between good and great often is the advice you receive along the way. Here's some good Black Sports Professionals advice.

This year's Milan design week was a noisy assault on the mind that often felt light on substance and heavy on commercial ...

The location in Broken Bow adds to the appeal, especially for a Mother’s Day outing. This southeastern Oklahoma town is known ...

The location in Broken Bow adds to the appeal. This southeastern Oklahoma town is known primarily as a gateway to Beavers Bend State Park and Broken Bow Lake, popular destinations for outdoor ...

With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disconnect between the ...

Omnicom Media Group (OMG), the media services division of Omnicom, is bringing its global influencer marketing capabilities together under the Creo brand. This strategic shift aims to centralise ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

In this evolving landscape, influencer marketing, when done thoughtfully, is emerging as one of the most effective tools for authentic engagement. Leading Indian brands are already paving the way.

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...