JCPenney is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

PLANO, Texas - (April 12, 2016) - Because every body deserves great style, JCPenney is introducing Boutique+(TM) , its first-ever plus-size fashion brand designed exclusively for the full-figured ...

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

The plus-size market in the US is huge. The average American woman is a size 14 and 65% of US women are considered plus size. JCPenney is trying to tap into that market with the new line.

She said Ashley Graham will be a head-to-toe collection, including sportswear, outerwear and other categories. While acknowledging Penney's track record selling women's plus-size fashion, Graham ...

To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes ...

While the collection has yet to hit the market, Graham is already super "proud" of what she and JCPenney are collaborating on. "The majority of American women wear size 14 or above.

JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer ...

Save 66% on Women's Long Sleeve Tops! Head over to JCPenney where thru November 30th you'll find women's tees and polar fleecetops priced at $5.99. That's a savings of $12 each off the regular ...

JCPenney's new body positive "Here I Am" video, however, does the exact opposite by promoting a sense of fat empowerment that feels authentic, and that doesn't entirely focus on plus size style.

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first ...

PLANO, Texas -(April 12, 2016) - Because every body deserves great style, JCPenney [NYSE: JCP] is introducing Boutique+(TM), its first-ever plus-size fashion brand designed exclusively for the ...