Some things are worth the wait – especially when they involve Kit Kat and ice cream. After months of online buzz and snack ...

Kit Kat continues to lean into its positioning around providing consumers a “break” — both in terms of time to unwind and snap apart its candy bars — this time aided by a group of stone-faced ...

Enter the Break Brothers, a group serving as a four part-symbol of the iconic KIT KAT® bar, made in part to illustrate the candy brand's authority over helping fans take a true break. These four ...

A highly anticipated frozen treat has officially landed at Sam’s Club. It combines classic Kit Kat candy bar elements with a ...

Enter the Break Brothers, a group serving as a four part-symbol of Hershey's Kit Kat bar, made in part to illustrate the candy brand's authority over helping fans take a true break. These four ...

There are few things that are as troubling as biting into a treat and realizing you bit into something you weren’t supposed ...

The state of Indiana has a very narrow definition of candy, which is used in Gov. Mike Braun's executive order. That exempts ...