Shoppers with silvery-blonde hair say this L'Oréal range is their go-to for dimensional color on the fringe of silver and blonde. And the box of Soft Silver Blonde is able to replace $120 highlights.

L’Oreal’s Colorsonic hair dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and at a fraction of the salon price.

Target Is Now Selling L'Oreal's Automatic Hair Color Brush That Eva Longoria Called "Game-Changing" - and It's 25 Percent Off for Labor Day ...

NEW YORK L’Oreal Paris, a division of L’Oreal USA, has initiated a voluntary recall of its L’Oreal Paris Dream Blonde (Baby’s Breath Blonde #100 Ultra Lightening) Bleach and Lightening ...

If you're blonde and looking to dye your hair a new color, these 10 shades — from icy blue and purple to bronde, platinum, and balayage — are fun to try.

Designed for people with at least 70% gray hair, L'Oréal’s Age Perfect By Excellence color is a great, DIY option for all-over use. The color works on dye-resistant gray hair to create a rich ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection ...

Giannetos said he obtained the "perfect blonde" for D'Amelio by using L'Oreal Paris Féria hair dye. The celebrity hairstylist included a side-by-side photo of the transformation.

L’Oreal SA, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based coloring as consumers’ definition ...