Lakme is anticipating a surge in demand for mini beauty products in India, driven by affordability and the desire for experimentation, especially among Gen Z. Sunanda Khaitan highlights the ...

Hindustan Unilever will modify its Lakme Sun Expert SPF 50 ad campaign after Honasa Consumer, parent of Mamaearth, alleged ...

Honasa Consumer Ltd, Mamaearth's parent company, has filed a lawsuit against Hindustan Unilever Ltd (HUL) over an allegedly ...

In the latest sunscreen feud, Lakmé defended its SPF 50 claims against The Derma Co.'s allegations of misleading marketing.

Lakmé clarified that its campaign aimed to raise awareness about sunscreen efficacy and consumer safety. The company said it ...

Myntra experiences a surge in vacation-related shopping, particularly in non-metro cities, fueled by its quick-commerce ...

At the heart of the row—dubbed the “Sunscreen Skirmish” on social media—are competing SPF 50 sunscreen claims, with Lakmé ...

A dispute has arisen in the public eye between Honasa Consumer and Lakme, owned by Hindustan Unilever, regarding claims on ...

Over the past few years, over 35 D2C brands have thronged this category, though only a few have scaled up beyond the Rs ...

In response to Lakmē’s in-vivo testing campaign, Alagh welcomed the late arrival of the brand to the SPF 50 club. She also hinted at Lakmē plagiarising the company’s products, from packaging to name ...