LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

In this 10-prompt head-to-head, I focused on self-growth, mindset and wellness. ChatGPT edged out Gemini with a final score ...

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

Arthur Sadoun has said Publicis Groupe is in a “strong” position for the rest of the year, thanks to an estimated $2 billion of new client wins in Q1, despite the fact that he conceded some clients ...

The Chief Artificial Intelligence Officer (CAIO) is fast becoming the newest member of the C-suite. In fact, nearly half of ...

We’ve updated this guide with information on LinkedIn’s new Qualified Lead ... new Media Planner for forecasting campaign results, an Ads Duplication feature to streamline campaign creation, Dynamic ...