In the past, lead generation often boiled down to one thing: attention. The louder the message, the bolder the claim, and the ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it ...

LinkedIn has renamed its Wire video advertising scheme as BrandLink and brought well-known creators such as Steven Bartlett, ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool ...

Channel 4 CEO Alex Mahon has announced she will step down this summer after eight years in the role. Read more.

If marketing leaders want to make smarter investment decisions, they must rethink how they measure true performance.

Gamefam is launching Karate Kid Training Simulator, a title that will immerse players in the world of the upcoming film Karate Kid: Legends, on Roblox.

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

John Thornhill Meridor says that her start-up — Kela — is building a platform for future defence tech. She founded the ...

Channel 4 CEO Alex Mahon is to step down after almost eight years in the job, she has informed staff in an email.

Indirect procurement becomes clearer through specific examples that illustrate its ... Marketing and advertising Marketing ...