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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Major retailers like Sephora, Ulta Beauty and Walmart are currently holding some great sales on a slew of beloved beauty ...

Beauty editor Ash Cometti shares her top picks from 12 award-winning makeup brands. Modern makeup lovers expect a lot from ...

Narrowed down from over 500 products, TODAY staffers selected these affordable items for our beauty awards. Shop brands like ...

Parents have spent £111 on average on items such as lip balms, face moisturisers and cleansers, according to the poll for cashback site Rakuten.

Lip glosses are back in fashion and hotter than ever ... finish in a light pink shade Moisturizes lips for daily comfort 4.8 ml travel size tube Fast wand applicator for convenience during travel ...

The sleek wand applicator aids in precision. However, those preferring opaque or matte formulas may find it too glossy for formal events. Lip gloss is the ultimate finishing touch for any makeup ...

Rihanna’s billion-dollar beauty brand has garnered plenty of famous fans, and Gloss Bomb is often at the top of their lists ...

Loose lips sink ships, but glossy ones drop jaws. Whether you prefer wearing lip gloss alone or over a lipstick or pencil, there’s an undeniable allure to a shiny pout. Not just good looks ...