ABC has unveiled a new logo, dropping the 3D version for a more traditional flat graphic logo that's simpler to use across formats. Plus Icon Film Plus Icon TV ...

Add ABC to the list of brands that have ditched their 3D identities and returned to a traditional flat graphic logo. (Think Pizza Hut, Subway and Burger King, all of which recently reverted to ...

The famous ABC TV squiggle logo is set to be revamped after nearly 50 years.

ABC this morning unveiled its new logo for The View and said it's building a new set for the daytime talker, demonstrating its "commitment to reinventing" the franchise.

This morning the ABC’s head of television, Kim Dalton, told Crikey that The Australian was wrong to suggest that the ABC would be dripping the famous squiggle (Dalton calls it the worm) from its ...

The ABC is set to ditch almost half a century of tradition and substantially alter its famous television logo. Management is portraying the move as a rebranding exercise designed to bring Channel ...