The researchers redesigned popular household logos and created four alternative variations of each to compare with the brand's real logo. For each logo, 1,000 people were surveyed to see whether they ...

How Brand Building and Performance Marketing Can Work Together With the right metrics, you can increase the return on both. by Jim Stengel , Cait Lamberton and Ken Favaro From the Magazine (May ...

Publix, a supermarket chain primarily in the southeastern United States, has two private label brands: the more generic-sounding Publix brand and its upscale private brand, GreenWise. Target has more ...