You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Following its appointment to handle ActewAGL’s marketing account last year, AFFINITY has further expanded its remit to become ActewAGL’s full-service agency, including media planning and buying.

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% ...

A heating systems provider has formed a strategic partnership with a digital marketing agency to enhance its online visibility, reflecting broader trends across the West Midlands where industrial ...

Word of mouth (WOM) marketing, whether online or live, involves getting people talking about a product, service or brand. When successful, the technique meets a marketing objective by motivating ...

According to Entrepreneur, word-of-mouth marketing is one of the most credible forms of advertising because a customer's reputation is at stake when he talks positively or negatively about a product.

Real-time marketing enables global campaigns to be: • Responsive to local and global events: Brands can act instantly when opportunities arise for cultural or emotional connection.

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From Sundance onwards, the campaign focused on building word of mouth, both in the UK where the film launched on May 30 through UPI and in the US where it launched on March 28 through Focus.

Managed hosting providers like WordPress VIP, Pantheon and WP Engine (full disclosure: we're an agency partner for each of these providers) use tools to distribute traffic and store data ...

David Marine brings over two decades of experience in real estate marketing, where he has played a key role in advancing Anywhere Franchise Brands and their well-known subsidiaries such as Better ...