Word of mouth (WOM) marketing, whether online or live, involves getting people talking about a product, service or brand. When successful, the technique meets a marketing objective by motivating ...

According to Entrepreneur, word-of-mouth marketing is one of the most credible forms of advertising because a customer's reputation is at stake when he talks positively or negatively about a product.

David Marine brings over two decades of experience in real estate marketing, where he has played a key role in advancing Anywhere Franchise Brands and their well-known subsidiaries such as Better ...

Christina Panos has served as chief marketing officer at Corcoran since 2004, where she has played a key role in shaping the company’s brand and marketing direction. Early in her tenure, she led ...

Student engagement templates and guides can help you connect with students in your department or area of work. These guides and materials can help open conversations with your students, but each ...