The Marketing Accountability Standards Board has defined a standard chart of accounts that represents the full breadth of owned, earned and paid marketing spend in the modern marketing mix.

B2C experiential marketing spending is predicted to reach $90.32 billion in 2024, a 10.3% increase over 2023. B2B marketing is on track to put up a 11.1% increase to $38.03 billion. Dive Insight: ...

The chart below details what the average investment in marketing communications is as a percentage of the client company's turnover. The question that would have been asked of the marketer is ...

IDC predicts that companies worldwide will spend about 22.6 billion for marketing software in 2015, rising to $32.3 billion by 2018. Some of the category names have changed, such as performance ...

The first accompanying chart depicts each company's sales and marketing spend as a percent of revenue in 2022. Airbnb spent just 18.04 percent, Booking Holdings allocated 45.7 percent, and Expedia ...

Peloton, for example, spent $324 million on sales and marketing in fiscal 2019, up from $151.4 in 2018, accounting for 35.4% of revenue, up from 34.8% the year before.

The Dentsu ad spending report forecasts that global advertising spending in 2023 to increase by 3.8% YoY to $740.9 billion. It is lower than the 8% expected growth for 2022 and the 19.6% growth ...

With recessionary and inflation concerns in the rear-view mirror for the most part, global advertising and marketing spend is set to rise 7.7% to $1.76 trillion in 2024, according to PQ Media. A ...

With King spending more than $455 million on marketing its titles, ... Though Supercell’s Super Bowl TV ad delivered a 20-place chart rise in the U.S. and over 30 million YouTube views, ...

Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser, P&G, is spending less on marketing and forecasts a lower ...

If I only had $25,000 marketing spend for Q1 2022, I’d run a single campaign launching early January. People really do come back from the holidays looking for new tools, new experiences, new ...