By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

If a Republican from Indiana won’t hit the pause button on this sort of outrageous spending, it’s difficult to see where the ...

Businesses often set a static budget for pre-communications marketing needs, such as research and development, and a dynamic budget for spending on advertising, promotions and public relations ...

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U.S. CTV ad spending is expected by eMarketer to grow 16.8% in 2025 to hit $33.48 billion. Roku leads the CTV device market in the U.S. with 38% market share, followed by Amazon Fire TV at 18%, per ...

Gousto has promoted Anna Greene to v ice-president of marketing as part of a wider “evolution” of the leadership team. Formerly vice-president of customer, Greene will lead a unified team across ...

‘Find Gen Z on Snapchat’: A new hub for Gen Z marketing Already spending $200 billion and projected to drive a staggering $2 trillion by 2035, Gen Z is a cohort brands can’t afford to overlook.

Highlights The global influencer marketing industry is projected to grow 36% between 2024 and 2025, reaching $33 billion, indicating a significant shift towards user-generated content in advertising.

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