The annual Gartner 2025 CMO Spend Survey was conducted February through March 2025 among 402 CMOs and other marketing leaders in North America, the UK and Europe across different industries, company ...

DENVER, June 02, 2025--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries ...

According to data from Guideline SMI, total spend was up 4.1% over the same period last year, with a 3.4% increase in April driven by $49 million in federal election spending during the month.

Council’s 48-page brochure mailed to voters recently is titled “An Incredible Year In Council.” It primarily depicts lawmakers engaging in decisive activities — attending ribbon-cuttings or authoring ...

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets ...

AB InBev’s chief executive says the company determines the level of marketing investment behind its brands not as a set ratio of revenue or total amount of dollars, but by effectiveness and returns.

6. Media mix modeling (spend-based attribution) This approach uses statistical models to analyze the relationship between marketing spend and business outcomes (e.g., sales).

UK marketing budgets returned to growth in the final three months of 2024 after flatlining in Q3, but spend in main media budgets declined. According to the Q4 IPA Bellwether report, over a fifth ...

Over the past three years, fintech ad spend has grown an average of more than 45% year-over-year, according to Outfront Media Inc., an advertising company whose clients include fintechs such as ...

This change, coupled with an increase in ad prices has forced Lucyd Eyewear and other brands to diversify their marketing spend. From 2018-2021, roughly 60% of Lucyd Eyewear’s marketing budget went to ...