The Marketing Accountability Standards Board has defined a standard chart of accounts that represents the full breadth of owned, earned and paid marketing spend in the modern marketing mix.

B2C experiential marketing spending is predicted to reach $90.32 billion in 2024, a 10.3% increase over 2023. B2B marketing is on track to put up a 11.1% increase to $38.03 billion. Dive Insight: ...

The chart below details what the average investment in marketing communications is as a percentage of the client company's turnover. The question that would have been asked of the marketer is ...

IDC predicts that companies worldwide will spend about 22.6 billion for marketing software in 2015, rising to $32.3 billion by 2018. Some of the category names have changed, such as performance ...

The updated annual report projects total marketing spending in the U.S. will expand 8.7% this year to $539 billion, while worldwide marketing spending will rise 7.2% to $1.376 trillion.

Peloton, for example, spent $324 million on sales and marketing in fiscal 2019, up from $151.4 in 2018, accounting for 35.4% of revenue, up from 34.8% the year before.

Amidst Industry Cuts, Results Show Marketers That Invest Over 10 Percent on Measurement are 3X More Likely to Beat Their Sales Targets by 25 Percent September 12, 2017 (STERLING, Va.) – Neustar ...

With King spending more than $455 million on marketing its titles, ... Though Supercell’s Super Bowl TV ad delivered a 20-place chart rise in the U.S. and over 30 million YouTube views, ...

If I only had $25,000 marketing spend for Q1 2022, I’d run a single campaign launching early January. People really do come back from the holidays looking for new tools, new experiences, new ...

General Motors Co's marketing and promotional spending will return to normal levels after the COVID-19 pandemic caused that budget to drop last year, the U.S. automaker's top marketing officer ...