Ben Bajarin, Creative Strategies CEO, in a latest program on ... For example, Delta and Walmart executives have indicated that they’re seeing some soft spending, particularly on the consumer ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

Smith: You’ve got to have an integrated marketing strategy. That is a big shift to make because it’s requiring brands to think about how they’re structured and how they break down their own ...

To do so, the Suntory brand is building off of its 2024 marketing strategy while heavily featuring Jim Beam Black, a 7-year-aged bourbon with an attainable price. Jim Beam isn’t using Jim Beam Black ...

In response, Roma adopted a stricter financial model. Player sales, wage control and loan deals now dominate its strategy. The club posted a €219 million loss in 2021–22 but reduced it to € ...

B Of A Securities believes Walmart is well-equipped to handle tariffs due to its strategies. Get Matt Maley’s top trade setups for a tariff-driven market, live this Wednesday at 6 PM ET.

The Alphabet CEO said “personal ownership” of Waymo’s lidar-equipped cars is an option long-term. The Alphabet CEO said “personal ownership” of Waymo’s lidar-equipped cars is an ...

HubSpot exemplifies this through its innovative “flywheel” approach, ensuring marketing strategies are continuously informed by real-time insights from customer interactions across all ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

Waymo recalled its autonomous vehicles to repair a software problem linked to crashes. No one was injured in the reported collisions. The company operates its ride-hailing service in multiple ...