Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

An Instagram user made her grandmother taste the Japanese green tea, matcha, for the first time. Her candid response amused ...

Matcha and green tea are made from the same leaves but are grown and processed differently. Learn about their health benefits ...

Matcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ...

Boston's got a growing number of matcha options. We asked a few matcha experts what they like and where to find some of their ...

For a long time, India’s relationship with green tea was purely transactional — drink, detox, repeat. But now, there’s a new ...

Once a niche wellness drink, matcha is now a revenue-driving staple in India’s café scene. From sourcing strategy to product ...

Matcha transcends tea, shaping India's aesthetic economy as a symbol of wellness and style. From cafes to skincare, it's a ...

Everywhere you look, men are drinking matcha. How the green tea coffee alternative ended up at the center of a gendered ...

While matcha has been at the center of traditional Japanese tea ceremonies for hundreds of years, it’s now gaining traction in the U.S., thanks to its purported health benefits.