In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

Even throughout San Diego, cafes serving hot or iced matcha lattes are ... to expand the world of Japanese tea through global collaboration, rumors of a matcha shortage began circulating worldwide ...

It's easy to pick up a pint of green tea or matcha ice cream at the grocery store, but making it yourself is a little ...

IT’S the drink of the moment – and it’s even tastier iced too. But matcha powder is usually mega expensive, meaning most ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

Matcha green tea, a finely ground powder of specially grown and processed green tea leaves, has taken the dessert world by ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...

But with the wide variety of matcha beverages offered in Boston, which shop does it best? Or more importantly, which ...