On Friday, Smith, 50, posted his own take on the “Old Town Road” memes, sharing the music video to his 1999 rap song “Wild Wild West” set to Cyrus and Lil Nas X’s remix.

Red Dead 2, "Old Town Road," And The Cowboy Meme Explained. Can't nobody tell me nothin'. By Kallie Plagge on April 5, 2019 at 11:23AM PDT. 11 Comments. Where to buy. Red Dead Redemption 2.

The genre of commercialized, meme-able music that “Old Town Road” falls into is an increasingly popular and lucrative brand that arguably corresponds with a general decline in musical quality.