Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

Anthony Edwards doesn’t consider himself a superstar.

One of the most iconic logos in all of footwear is getting memorialized on a new piece of outerwear from Nike, Inc.’s Jordan Brand. Dubbed the Air Jordan Skyline Gore-Tex Jacket, the new jacket is ...

Those who've been following news of Union's next Air Jordan 1 collaboration may feel a sense of whiplash. The highly ...

The reported Air Jordan 1 Low '85 "Royal" sneakers have been making waves in the global footwear industry. Initially rumored to be scrapped, this highly anticipated release is set to launch in Europe ...

Jordan Brand is having a toast to women with a new version of Michael Jordan’s third signature sneaker reportedly set to ...

Philadelphia Eagles quarterback Jalen Hurts is living up to the Jordan Brand mantra that “You Can’t Ban Greatness.” Ahead of ...

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports icon of his caliber to be a Jordan ...

In case you’re not aware of the story, the NBA was a much different place back in 1985 when Michael Jordan and Nike ...