View photos of the Tommy Hilfiger Men's Spring 2026 collection shown in Florence, Italy designed by Tommy Hilfiger.

Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors.

Tommy Hilfiger has had a lengthy association with Formula 1 through partnerships with Team Lotus, Ferrari, and Mercedes, and has collaborated with seven-time champion Lewis Hamilton.

Ahead of "F1," starring Damson Idris and Brad Pitt, Tommy Hilfiger has launched a capsule collection inspired by the uniforms featured in the film.

A bold new era of American motorsport,” said Tommy Hilfiger himself, a racing enthusiast since childhood. “We’re proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac.

After nearly a decade of continuously sponsoring Mercedes-AMG Petronas, fashion juggernaut Tommy Hilfiger has confirmed that it will back Cadillac’s Formula 1 effort in 2026 (and beyond) as the ...

Cadillac F1 has signed its first major partner. The incoming Formula 1 team will join forces with none other than Tommy Hilfiger, which is joining as Cadillac’s “official apparel partner.” ...

The Hilfiger brand has a rich history in Formula 1, particularly with seven-time champ Lewis Hamilton.© SOPA Images - Getty Images Cadillac’s first major partner is no stranger to Formula 1 ...

The Cadillac Formula 1 (F1) racing team has signed major US fashion brand Tommy Hilfiger as its first official sponsor as it prepares to enter motor racing's iconic Formula 1 next year.