From rainbows in flight to haunting forest melodies, discover 12 wild birds that make North America a birdwatcher’s dream.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Are you interested in learning about kitty breeds that have gorgeous blue coats? Well, you’ve come to the right place. Below, ...

The color, which scientists call "olo," is something of an extremely saturated blue-green ... it's the most intense baby pink you've ever seen, and they say it's a new color and we call it 'red.'" ...

In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in participants' eyes ... of an extremely saturated blue-green. Related: Mattresses ...

As part of the experiment that revealed this colour, researchers in the US had laser pulses fired into their eyes.

“He had the most beautiful blue eyes and I just wanted to be able to see them again but that chance was taken from me.” Nine years after the death of her husband, Cassondra has launched the Awareness ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...