Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Nike ( NKE 6.23%) has entered into a new business collaboration, and investors were glad to hear about it on Tuesday. They ...

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...

Long-time successful companies can hit roadblocks. It's tough to figure out whether it's a temporary setback or a more ...

Shares of Chinese stocks such as Alibaba (NYSE: BABA) and China-exposed stocks Estee Lauder (NYSE: EL) and Nike (NYSE: NKE) ...

Every company wants its ad to be known as one of the best Super Bowl commercials of all time, but not every advertiser is up ...

Back in 2005, Nike dropped a series of five Air Force 1 colorways centered around a LeBron campaign that drew inspiration ...

Nike is selling Jordan Stadium 90 Men's Shoes for only $85 right now. That's 29% off the retail price, and Nike says these relatively inexpensive Jordan shoes are selling fast. But what makes these ...