However, if you have watched any games during the 2022-23 NBA regular season, the proliferation of players wearing James' newest shoes is undeniable. Players love the Nike LeBron 20 .

LeBron James and Kevin Durant have two of the NBA’s longest-lasting signature shoe runs. James has been with Nike since 2003, when he signed a $90 million agreement as an 18-year-old that has ...

LeBron James and Kevin Durant have two of the NBA’s longest-lasting signature shoe runs. James has been with Nike since 2003, when he signed a $90 million agreement as an 18-year-old that has ...

Soccer players wear low-cut sneakers. Bryant didn't just want to prove people wrong just for the sake of doing so. He wanted to prove that what he saw in Europe could be done in the NBA.

Nike dominates the NBA. Not only are they the official merchandise partner of the league, but they also feature front-and-center among the league's players when it comes to on-court wear.

More than 10 players with a signature shoe will take part in the NBA’s 2024 slate of Christmas Day games, so the annual tradition of special-edition sneakers won’t lack for reasons to look ...

The EYBL Scholastic Showcase builds off the NBA’s support of Peach Jam and Nike Nationals in July 2023, which saw 20 Peach Jam games stream on the NBA App for the first time and the integration ...

Nike dominates the NBA. Not only are they the official merchandise partner of the league, but they also feature front-and-center among the league's players when it comes to on-court wear.