Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Cooper Flagg was a highly touted basketball prospect from Maine. He moved down to Florida to attend Montverde Academy, which ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Leading the charge is the Abzorb 2000, priced at $260. A nod to early 2000s nostalgia, this sneaker brings together chunky ...

Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

A popular pair of New Balance sneakers is on sale for an excellent price right now. Finish Line is selling New Balance 9060 Casual Shoes for only $68. The list price is $150, so buyers are saving 55%.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...