Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Cooper Flagg was a highly touted basketball prospect from Maine. He moved down to Florida to attend Montverde Academy, which ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Hot off of dropping the 1906L sneaker loafer last year, New Balance is back with another hybrid design.

A few of our favorite deals come courtesy of top brands like Hoka, Asics, New Balance, Nike and more. there's plenty of ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

New York is still buzzing after Zohran Mamdani’s big win on Tuesday in the Democratic primary for mayor. The 33-year-old ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

If you’re an experienced runner looking for a no-nonsense, propulsive ride on race day, the SC Elite v5 is the shoe for you.