Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

In fact, even his sneakers are iconic. And now in unisex sizes for adults and kids, Nike re-releases the classic Air Jordan 1 “Black Toe” sneakers with a classic colorway, while they drop on ...

"Michael had introduced me to the VPs at Nike and was involved in helping me begin to even wear Nike," said Pippen during an ...

In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the 40th ...

before the Jordan 1 was introduced. Before the 1984-85 season, Nike signed an unproven MJ to a five-year deal worth more than three times the richest contract at that point. But that wasn't the ...

It's a win-win: fans get a chance to snag a piece of Luka's magic at a discounted price, and Nike gets to further solidify the Luka-Jordan brand connection. The NBA has a new superstar in Los ...

"The current activity is eerily familiar to 2015 and 2016 when Nike stretched the Jordan brand to near over saturation, in order to offset lack of newness in other categories," Poser wrote.