Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Serena Williams rocked the Nike 24.7 line during her iconic Super Bowl performance, so you know we had to put it to the test.

CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.

Nike Inc. unveiled a sneaker in collaboration with jeweler Tiffany & Co. It was a symbol of former Chief Executive Officer ...

Friday’s Super Bowl parade gave birth to two trademark filings — one for “Love, Hurts” and another for Howie Roseman’s “I ...

Deion Sanders had the chance to wear Air Jordans during his NFL career, but Prime Time had a different vision—he wanted his own brand. Instead of following the trend, he became the first NFL player ...

The worlds of fashion and sports, though seemingly distinct, have always shared a strong connection. Over the years, athletes ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

(Reuters) - Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

The famed Michael Jordan net worth continues to grow. This is thanks to Nba earnings earnings, business ventures & ...