Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.

The newest Jordan Luka 3 from Luka Doncic, Jordan Brand is coming! Check our Sneakers news for more upcoming releases and breaking content!

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

PUMA Hoops is thrilled to announce the release of the All-Pro NITRO Gold Rush PE, designed in collaboration with the NBA ...

GILAS PILIPINAS will sport new gear and kits this year after an end to its long-time partnership with renowned sports brand Nike. In an announcement over the weekend, the Samahang Basketbol ng ...

As he prepares to secure his spot in the Hall of Fame, Carmelo Anthony is, in many ways, just getting started.

The $45 million worth Colorado head coach (as per Celebrity Net Worth) was proud of his son's loyalty and stated that he knows his sneaker game well.

Anthony Edwards doesn’t consider himself a superstar.

Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...